Alice Elizabeth Bridal is in Coxhoe, a little village on the outskirts of Durham City. We're a friendly, down to earth bunch of ladies who are obsessed with all things Bridal. We really do have the best job in the world, we love everything that is involved in helping you find your dream dress. We are here to style you, boost your confidence, empower you and show you just how fabulous you really are. You are in the best hands, your experience in our beautiful Boutique is second to none. We have 5 talented dress designers in Team AE, and our Design Studio, where our own designs are created and the alterations to our Brides’ dresses take place. Having designers in the Boutique means that we have extensive knowledge of structure and fabrics. We can advise on bespoke changes we can make to your dress which would make it unique to you.
My own journey into Bridal was always meant to be. As a little girl I watched the talented ladies in my life create the most beautiful things. My Grandma was a Tailoress and made the most beautiful wedding dresses and bridesmaid dresses. My Mother was an upholsterer and made covering a sofa look so easy, she also made my clothes and I always had fabulous dresses that were different to everyone else. My Nanna was a dressmaker too, but I remember her most for her beautiful knitting and crocheting. These three wonderful Ladies taught me their craft at such a young age that I can’t remember learning and I went from designing clothes for my Sindy dolls at age 6 or 7 to making my own clothes as a teenager. My decision to go into Bridal was made when I was 15. My Aunty took me to see Diana’s wedding dress on display after the Royal Wedding. I will never forget how emotional I became when I saw how exquisite the work was on that dress, at that very moment I knew I would design wedding dresses.
Boutique Manager, Stylist & Designer
Flower Girl Room Manager, & Trainee Designer
Design Studio Manager, Designer & Head Bridal Seamstress
We believe that we should take total responsibility for your wedding dress from start to finish.
This will probably be the most expensive dress you'll ever buy, and we don't want you to have the responsibility of looking after it at home, or of taking it to a seamstress for your fittings and alterations.
So, from the moment you say yes to your dream dress we do everything for you, then you can get on with the rest of your wedding planning knowing that everything is taken care of here.
As soon as your dress arrives we let you know, that's always an exciting day!
Then we get you in to try your own dress on, and you can choose a veil and hair accessories if you haven't already. Then your dress goes into our storeroom until your fittings begin, 8 weeks before your wedding.
All of your fittings and alterations are done in house by myself and my fully trained designers and seamstresses. We know everything about our dresses, the internal structure and how to alter them so that they fit your body perfectly. After your final fitting, it will be hand finished and steamed and then it stays here until the day before your wedding. Most of our Brides come here on the way to their venue and we carry it to your car and show you the best way to transport it on it's special journey and if you're getting married abroad we pack your dress for you the day before you fly.
It's not just about buying a dress, we offer a full service to ensure every aspect of the wedding dress process is taken care of by our highly skilled team.