Alice Elizabeth Bridal is in Coxhoe, a little village on the outskirts of Durham City. We're a friendly, down to earth bunch of ladies who are obsessed with all things Bridal. We really do have the best job in the world, we love everything that is involved in helping you find your dream dress. We are here to style you, boost your confidence, empower you and show you just how fabulous you really are. You are in the best hands, your experience in our beautiful Boutique is second to none. We have 5 talented dress designers in Team AE, and our Design Studio, where our own designs are created and the alterations to our Brides’ dresses take place. Having designers in the Boutique means that we have extensive knowledge of structure and fabrics. We can advise on bespoke changes we can make to your dress which would make it unique to you.
My own journey into Bridal was always meant to be. As a little girl I watched the talented ladies in my life create the most beautiful things. My Grandma was a Tailoress and made the most beautiful wedding dresses and bridesmaid dresses. My Mother was an upholsterer and made covering a sofa look so easy, she also made my clothes and I always had fabulous dresses that were different to everyone else. My Nanna was a dressmaker too, but I remember her most for her beautiful knitting and crocheting. These three wonderful Ladies taught me their craft at such a young age that I can’t remember learning and I went from designing clothes for my Sindy dolls at age 6 or 7 to making my own clothes as a teenager. My decision to go into Bridal was made when I was 15. My Aunty took me to see Diana’s wedding dress on display after the Royal Wedding. I will never forget how emotional I became when I saw how exquisite the work was on that dress, at that very moment I knew I would design wedding dresses.
Boutique Manager, Stylist & Designer
Flower Girl Room Manager, & Trainee Designer
Design Studio Manager, Designer & Head Bridal Seamstress
Designer & Bridal Seamstress
Designer & Bridal Seamstress
We’re with you every step of the way, from booking your appointment to us carrying your dress to your car for its’ special journey to your venue.
We really have thought of everything to make your Bridal experience as smooth as possible. Our talented team take all the stress out of your wedding dress journey, the advice and knowledge we share with you will make your wedding planning a piece of cake!
When your beautiful dress arrives, we will let you know straight away and arrange for you to come in and try it on. Then, we will store it for you, no need to find someone to take responsibility for it, we do that for you.
We will be in touch to arrange your fittings which take place in the boutique, with our fabulous alteration team, 8, 5 and 3 weeks before your wedding date. Then, when it fits you perfectly, we will hand finish and steam it ready for you to collect the day before your wedding on the way to your venue so that it’s in its dress bag for the shortest time possible.
We have carefully chosen designers that are exclusive to ourselves in our area. We are the Platinum Enzoani Stockist in County Durham and have the full 2022 collections from Blue By Enzoani, and Enzoani, their flagship label, in the Boutique. We are the only Badgley Mischka stockist in the North East and the Heather Harker Collections are only available in our Boutique.
We have our own exclusive collection of Flower Girl Dresses and a private room especially for your little ladies to have their own Say Yes to the Dress experience, complete with our floral swing for that photo opportunity!